You're the Buyer - You Negotiate It!

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Bob Menard's You're the Buyer - You Negotiate It! is an incisive, humorous, and universally applicable negotiation gem. Most negotiation books only consider the sales side of the equation. Selling is only one part of business - and not the more profitable part! Other works have painted negotiation in esoteric, academic or legal colors. Menard's refreshing approach serves up a feast to an eager market hungry to capitalize on the buyer's profit center potential - even if that profit center is a household budget. After all, everyone is a buyer.

Rex Fithian QuoteThis book weaves a seamless fabric of negotiation principles over a framework of proven procurement concepts. Ample real life examples illustrate, punctuate, and reinforce the book's messages of success. Menard combines his experiences with a knack for simple and effective expression. This seminal work synthesizes the business experience and innate skill of a consummate professional with a clear, concise set of rules, principles and guidelines that allow a buyer on any level to immediately implement a change in tactics.

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©2004 Vinca Corporation, Robert Menard